The following item appeared in Dealer Digest Daily on August 19, 2013
It’s about time there is something the whole family can watch, and what is more watchable for Americans than activities surrounding the automobile — like Carfolks TV, for instance.
There is no denying the auto industry has taken some hits over the last few years and reality television hasn’t always helped improve the perception of auto retailers either. Today auto sales are up, the quality of vehicles being produced is the best we have ever seen, and continuing to improve all the time. This means the timing is perfect for an automotive themed television show that highlights all the great things happening in our industry and how today’s vehicles are helping move us safely into the future.
This new show entitled, “Carfolks” explores virtually every aspect of cars, trucks, motorcycles and other vehicular related activities. The show is in the pre-production stage but has a NASCAR driver and team owner and an up and coming Hollywood actor as the co-hosts of the show.
Segments of Carfolks provides a good mix for men, women and teens and in addition to highlighting new technology in vehicles, local auto dealers will be featured showcasing unique things they are doing in their dealerships to keep customers engaged and to show the impact of their efforts in the community to improve the spirit of the neighborhood and provide needed resources and funds for worthwhile initiatives.